Featured events of the month – “Italian Design Day”

The representative of the Italian Embassy in collaboration with the national convention center and the italian-in-italy.info said that the “Italian Design Day” event was held for the first time in Hanoi, This is the initiative of the Italian Ministry of Foreign Affairs to open up opportunities for cooperation in the field of design, as well as to demonstrate typical products of the Italian design industry.

Hanoi capital is among 100 locations worldwide to host this event. Accordingly, more than 100 “Ambassadors” of Italian culture (designers, entrepreneurs, journalists, critics, media and teachers…) will discuss and introduce Italian Designs, the The unique combination of tangible and intangible elements helps to preserve outstanding features through the centuries despite the communication and mobile revolutions. It is creativity and originality, the use of top materials, beautiful construction and environmentally friendly manufacturing processes as well as workers, consumers and packaging and advertising. with outstanding quality.

The main purpose of this initiative is to increase awareness of the history and development of the Italian design industry, to share with international partners the contributions and suggestions, to seek, to increase the dissemination and to exchange creation. facilitate the expansion of breakthrough international partnerships.

Two main activities in the program of the Italian Design Day in Hanoi include: On the afternoon of March 2 at Cosmo Vitalie, the Center for Italian Culture and Brand “Made in Italy”. The Italian House – Cosmo Vitalie will hold the exhibition “50+! The great industrial game” displays the products of the largest Italian investor in Vietnam.

On March 3, at the University of Civil Engineering, there will be a Workshop to explore partnerships and joint initiatives in the form of joint discussions. The seminar was chaired by Ms. Cecilia Piccioni, Italian Ambassador to Vietnam, focusing mainly on fashion, architecture and industrial design, with the participation of Ms. Lucia Mantadi, “Ambassador of Italian Design in Vietnam”, former Head of the Fashion Institute of “Casamia Academy” in Milan, as well as representatives of iconic Italian brands, Vietnamese academies and prominent names in the design industry who have relationships special relationship with Italy and professional experience in Italy.

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